A 19th century grazier with a sheep station overrun by rabbits, Mr. MacGregor tried unsuccessfully to reduce the population by catching them and turning them into pies. The locals took up the challenge but the plague continued. Eventually MacGregor decided to plant vines and make a decent Pinot Noir to go with all the pie he was eating. Rabbit Ranch is made to a very soft, fruit forward, low tannin style. Beautifully aromatic, textural with the characteristic Otago richness, clean and endowed with exquisite balance, a wine to be savoured and supped.

Central Otago makes a distinctive style of Pinot Noir that's recognized around the world for it's concentration of flavour and earthy, gamey qualities. Rabbit Ranch is a commune of vineyards which were once part of a high altitude sheep station in the Cromwell Basin of Central Otago. Vines are predominantly planted to light, stony soils on the remains of an ancient glacial riverbed. A long slow ripening period with cool nights and warm days as the autumn harvest approaches, ripens grapes to the fullest. The growers have enlisted the expertise of Pinot Noir specialists Chard Farm, to craft an early drinking, fruit forward wine in a lighter style with all the requisite Central Otago regionality.