The uniqueness of Crown Jewel Peerless is defined by the complex recipe of extravagant, high quality, exotic botanicals sourced from bespoke locations around the world. A highly demanding distillation process and consistency of production determines Beefeater's unique, exceptional taste. It's hand chosen botanicals are steeped in pure grain spirit, an exacting, yet gentle courting of flavours and triple distillation, bestows upon Crown Jewel, a delicate citrus aroma and complex flavour with exceptionally dry, clean finish, befitting a Gin that's peerless.

Beefeater is the world's leading marque in Gin, the only London Dry to be made within the City of London. Named after the guards who protect the crown jewels, it first went into production circa 1876 and was an instant hit, becoming the Empire's flagship Gin. Kennington distillery was established by chemist James Burrough in the early part of the 19th century. Sealed in an epic purple bottle, Crown Jewel Peerless recants the legend of the Tower ravens. An apocolyptic myth, the legend states that should the Tower ravens disappear, the Monarchy shall fall. In fact, the Ravens have all been killed off at least once, they have been repopulated and remain in the care of a Beefeater known as Raven Master