Chivas Regal is justifiably proud of the land that translates into the world's finest Whisky. When Queen Victoria began entertaining guests at Balmoral Castle, the search began for a discrete and reliable supplier who could provide the finest food, liqueurs and spirits. In 1843 James Chivas received a letter announcing that due to their excellence and high standards of service, Chivas Brothers had been granted a Royal Warrant to supply goods to Queen Victoria. It was the start of a long and harmonious relationship between Chivas Brothers and Buckingham Palace.

James and John Chivas shared an ambition to provide enthusiasts with a blended Whisky of the highest quality. While the Single Malts of their time were harsh, the Chivas brothers envisioned a Whisky that could be easily appreciated and consistent from bottle to bottle