Chivas Regal 12 Year Old is iconic, the most famous whisky in the world, and the world's favourite premium whisky, enjoyed in over two hundred countries. The exceptional standards established by James and John Chivas in the middle of the nineteenth century eventually led to a luxury blended whisky that could be relied upon for quality and consistency. Chivas Regal says much about the fine tastes of the drinker. Wherever you are, you'll find Chivas Regal at the heart of almost any occasion where good times are being shared.

When Queen Victoria began entertaining guests at Balmoral, the search began for a discrete and reliable supplier who could provide the finest food, liqueurs and spirits. It was the start of a long and harmonious relationship between the Chivas Brothers and the Royal family. The first commercial success however lies across the Atlantic. Initially the brand lacked the outward, luxury presentation that American consumers were looking for. A distinctive packaging that remains to this day for Chivas Regal 12 Year Old was developed. A special, silver carton indented with heraldic symbols, reflecting the chivalry of the ancient Scottish Clans. A prelude to the rich and generous whisky that lies inside