Originally formulated by Seagram as a comforter for the long Canadian winter, Fireball was most readily found at filling stations and convenience stores as Dr. McGillicuddy's Whisky. It is now one of the most popular North American Spirits, favoured by the young and young at heart. Experiencing Fireball feels like standing face to face with a fire breathing dragon who just ate a Whisky barrel full of hot spicy Cinnamon. Crack open a bottle and breathe deep the devilishly spiced nose, how you choose to serve and enjoy Fireball is completely up to you.