In 1988, Booker Noe introduced his own signature bourbon, Booker's True Barrel Bourbon. Inspired by a 200-year-old tradition, Booker's is the only bourbon bottled straight from the barrel, unfiltered and uncut. First created as a holiday gift for his special friends, Booker's Whiskey was so well received that he decided to make it available to Bourbon lovers worldwide, much to the delight of fine Spirit connoisseurs everywhere. Booker's Bourbon is the only uncut, unfiltered, straight from the barrel, sipping Bourbon available in America today.

Booker's is the rarest, absolute best Bourbon available. It's bottled at its natural proof of between 121 and 127, and aged between six and eight years. Booker Noe, Jim Beam's grandson and master distiller emeritus, hand selects each barrel that will become Booker's Bourbon. Each barrel that will become Booker's Bourbon is aged in the very center of the rackhouse where the temperature and humidity combines in the perfect proportion for the finest Bourbon.