Jack Daniels Gentleman Jack's smooth character is a result of Mr. Jack's dedication to the old-time charcoal-mellowing method. Unlike any whiskey in the world, Jack Daniels Gentleman Jack is charcoal-mellowed twice - once before it's aged in those charred white oak barrels, and once again four years later before it's bottled. It receives what the whiskey tasters here in the Jack Daniel's Hollow call "a double blessing" from the charcoal mellowing process. The whiskey that emerges from the second charcoal mellowing is one whose refined character and elegant finish make it worthy to be called Gentleman Jack Daniels.

Jack Daniels Gentleman Jack: A good name, elegant appearance, distinctive taste and status. Hey, you could spend your life cultivating that kind of character! Or, better yet, just kick back and enjoy a whiskey with those same gentlemanly attributes. Jack Daniels Gentleman Jack wasn't born a gentleman. Admit it, few of us are. Jack was a self-made man who devoted his life to smoothing out his rough edges. And - are you ready for this - a bachelor his entire life, he did all that rough-edge removal without the guiding influence of a strong woman. What worked for the man also worked for his whiskey.