In 2003 a couple of influential winemakers and shadowy ruffians decided there was some fun to be had by putting together some pretty neat parcels of fruit from the region, creating their own label, releasing it with minimal fuss, and then remaining anonymous until the dust settles. Brad is the public face. He's the guy who makes all the decisions. He embodies the grower, maker and marketer, and he enjoys a drop too. There's a little bit of Brad inhabiting all of us to some degree. Some say he is a mythical figure but we dispute this vehemently! He is the guy we have chosen to represent every aspect of our wine. This wine is Brad. With a CV that includes some of the legends of Margaret River wine (Leeuwin Estate, Xanadu) he was a natural to deal with the day-to-day driving of the Brad bus. And he was the only guy called Brad that wanted the job. Wine By Brad»